One of the most important things you can do for your business in today’s marketplace to get a leg up on the competition is branding. Branding doesn’t just refer to creating a logo, although that is certainly part of it. It refers to creating and implementing a strategy to ensure your customers are aware of what your business stands for and what makes you better than the alternative.
Why Is Branding Important?
Presenting a unified image to your customers offers them a sense of security in dealing with you. This means you have to know your customers inside and out. You have to know how your products or services will affect them. When you know your customers and build trust with them, you can help turn them into repeat visitors.
Basics Of Branding
Before you can brand your business, you need to delve into some aspects that many entrepreneurs fail to consider when they initially start their companies.
- Why did you start your business?
- What is your mission for your business?
- What are your business principles?
- Who are your intended customers?
Once you have answered these questions and committed the details to paper, be sure to let your employees and your customers know, too. Regardless of what your business’s voice is (friendly, formal, ritzy, trustworthy), it is important your employees convey the same ideas and persona in all:
- Personal interactions with customers;
- Correspondence with customers; and
- Telephone conversations with customers.
If you have been in business for a while, you probably already have a logo. Both your employees and your customers need to know what that logo stands for, so many businesses find it important to also have a tagline that defines them. Taglines are best kept to one short definition.
Charles Gaudet, writing for Forbes, refers to a tagline as a circle around a business that its competitors cannot easily break. He says taglines do not have to be cute or clever plays on words in order to be effective.
Show Off Your Branding
Once you have your company organized along the lines of your brand, it is time to show your customers who you are. One of the best ways to do this is to provide your employees with custom t-shirts and polos they can wear for easy identification.
Businesses of all kinds have customized employee clothing that features the company logo and even, in some cases, the tagline. Entrusted Tees has a wide variety of colors, sizes and styles that suit any business. Their t-shirts and polos are soft, luxurious, stylish and comfortable. Entrust this part your business’s branding to Entrusted Tees today.