The Scope and Meaning of Merchandising in Huntsville, Al
When someone asks you to define the word “merchandise” you usually think of a commercial pop-culture product that exists to solely make money for corporations, right? This isn’t exactly a new or shocking revelation. After all, the term was used the most when product advertising was at its peak in the 1930’s. Not to mention, its use is still in association with other words like “profit margins “and “sales team” all over the world. But are we limiting the idea to a narrow definition? Is merchandising specifically for companies or can anyone participate in it? And is there a chance that today’s technological landscape can assure that other people can participate in it? Let’s find out.
What Counts as Merchandising?
For starters, the official definition of merchandise is “any product that you can buy and sell”. That definition is not only a lot broader than what most people would think, it is almost too broad. So, the act of merchandising is really to be in the middle of selling any good or product to people. But with such a broad definition, how did we manage to narrow the definition in our heads? Since when did some, if not most of us, start to associate the term with corporations and branding?
Modern History Merchandising
It turns out, the way we define merchandise and merchandising in Huntsville, AL and in the rest of America, is from our industrial periods. While there was certainly evidence of branding and product placement as far back as Ancient Egypt, there was a gap of that in practice between the fall of the Roman Empire and the 17th century.
It was picked back up as a practice in England by companies large enough that they could afford to create and distribute packaged goods. When mass production of goods , in both England and America, there was a need. That need was to distribute those goods to wider audiences.
According to Wikipedia, the solution was branding or merchandising, “It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product. By the 1880s, large manufacturers had learned to imbue their brands’ identity with personality traits. Traits such as youthfulness, fun, sex appeal, luxury or the “cool” factor. This began the modern practice now known as branding. The consumers buy the brand instead of the product and rely on the brand name instead of a retailer’s recommendation.”
Categories of Merchandise
Merchandising became the answer to selling a product to a broader area. Using their name, company reputation, and an abstraction they could apply personification to their product to make sure that it sells. Eventually, with the sheer amount of growth and the variety of goods and services that could be made, there was a need to categorize them.
- Convenience Merchandise: This merchandise is anything that a customer cannot live without. Convenience merchandise or goods can be bought with relative ease anywhere and mainly includes food and hygiene products.
- Impulse Merchandise: On the other side of convenience merchandise is impulse merchandise which is the add-on products customers may buy in a supermarket, also known as luxury items. These include sweets, magazines, and newspapers.
- Household and Electronic Merchandise: This merchandise is a high intent, high price product that needs more thought and research before buying. Because of this, retailers sell less stock so they must mark up these products price-wise to make a profit. These items include furniture, smartphones, and electrical equipment.
- Specialized Merchandise: Specialized merchandise refers to niche products that people buy less often but spend more money on. These would include holidays or rare cars.
Technology and Merchandising Today
However, even now, attitudes about merchandising in Huntsville Al, and other places in the world are changing. Today, ordinary people cannot only have means to access the materials needed for production, but the cost to produce a lot of today’s merchandise is pretty low.
Especially when it comes to convenience and impulse merchandise. However, that increased availability of merchandise creation creates an issue of overabundance and increased competition. There are so many people in the world after all, and market loyalties shift over time.
So, it is important that not only you hire the right production company to help with the creation of merchandise, but also make sure that it is up to snuff. That is why if you need merchandise in Huntsville, Al or the surrounding area, you can go to www. entrustedtees.com.