Ways to Make the Best Merchandise in Huntsville, Al
It is hard to figure out what is going to be popular or in demand. If everyone knew what would be popular, we wouldn’t have as many marketers trying so hard to figure it out. However, marketers, store owners, and designers of merchandise can at the very least pinpoint the habits and preferences of other customers via past sales and behavior. From there, we can make educated guesses based on their patterns and habits.
But what if you are just starting out? What if you have an idea for a product, but have no idea who would really like them? Or alternatively, you have no plans for merchandise, but you suddenly have a following and you need to find a way to show your appreciation.
So, we are going to talk about what people like about merchandise. As well as, a few design tips that will make meeting your sales/giveaway goals much easier for your merchandise.
Is your Merchandise Utilitarian?
Most people respond to merchandise that they can use. This attitude is mostly a response to the recent need for frugality after the 2008 recession and housing crisis respectively. The fear of losing basic needs, have shifted the concept of want from luxury to a customized expression of something utilitarian.
Brands who pick up on that are far more likely to succeed in merchandising than their counterparts.
This is wonderfully expressed by Medium.com.“It’s a good idea to invest in a collection of different options that collectively tell a cohesive story about your brand, without running into losses. When you have a high variety of branded lifestyle merchandise, your reach and possibility of multiple exposures to your brand tend to be high.”
Don’t Limit your Reach with Merchandise Limitations
What do I mean by that exactly? Well, if you are trying to reach as many people as possible, you want to decrease as many product limitations as possible. For instance, if you want to create clothing merchandise for men and women, you are better off utilizing unisex designs or formats. Men’s and women’s shirts are cut differently. They also run on a different scale for sizing. Ball caps and socks, however, are pretty standard across the board.
Another example includes technology. If you are wanting to invest in a design for a smartphone case, it might be a bad move. There is no guarantee that mobile owners all have the same brand of a phone. Apple phones, Samsung, all editions of these major brands change their camera placement and connecting hardware accessories. However, for most, if not all computers, they all utilize the same type of thumb drive, for memory sticks. These would be a better bet for your merchandise to reach a broad audience.
Don’t be Invasive
While it is good to be enthusiastic about showing off your merchandise, there is such a thing as too much enthusiasm. While most people are open to the concept of being introduced to new merchandise, they don’t like being pushed around. Especially when it comes to paying for said merchandise or advertising for other companies. Shoving an item in a person’s face is a guaranteed way for a person to avoid it.
And the design can be too pushy. If you treat your merchandise as a blatant business card, so will your clients. And do you know what happens to most business cards when there has been little connection made between the giver and receiver? They get thrown in the trash, or at the very least put in a fishbowl at a restaurant for a free lunch.
Other graphic designers and marketing firms agree. “Also, don’t add your telephone number, your logo, your slogan, your website, your address, etc., to your designs. Something clean and well-designed can be much more effective.”
This leads to the final point.
Do Ask Questions from Professionals
There are various elements, materials, and design choices that have their advantages and drawbacks when making your merchandise a reality. If you are not aware of how the material works, or the function of the design software, or even what is easy on the eye, you will waste time and money on badly designed merchandise.
People who are trained to recognize how these elements and tools work are a valuable part of the process. And most of them are glad to help.
If you are looking for someone to come up with merchandise for your business, feel free to visit us at www.entrustedtees.com.